CRM application is an integrated customer relationship management (CRM) software manufactured by ITwings that targets business software requirements of midsize and large organizations in all industries an sectors.  CRM software supports a broad set of activities for acquiring, enhancing or retaining customers. This module provides for a comprehensive automation of a prospective as well as existing client’s complete track record, spanning from his initiate visit/ interest in the artwork to the final purchase and also an after sale follow up to maintain a healthy customer relationship. This module automatically manages to apprise the said clients of the upcoming artwork exhibitions, based on their interest as recorded in the CRM database in this module.  This is done by various communications modes viz.  Mailers, Phone-Calls etc.